"2008 will be the year of ethical eating,” states National Public Radio’s Liane Hanson, who, in a story entitled Food Trends for 2008, explains that during the new year “vegetarian and locally produced food will grace more tables.” This may be due in part because PETA and other activist groups are influencing the dietary habits of children. This was the finding of the Pork Checkoff (see: http://www.pork.org/NewsAndInformation/aboutPorkCheckoff.aspx ) which conducted focus groups of children aged 9 to 14 across the U.S, in addition to an on-line survey of 350 such kids. More than half of all surveyed youth said they had heard of “animal rights” organizations. Of those, nearly 25% said the organizations had influenced their meat-eating habits.  “…when children are exposed to the groups’ messages, they have the power to change students’ perceptions on the spot,” said a National Pork Board spokesperson. The YouTube website had the highest recognition, with 75% of all responding children saying they had heard of or visited it. Of those, 25% said they had seen a video concerning animal care or meat consumption. A third of these kids indicated that their meat consumption was influenced by the website/video. The on-line film The Meatrix (http://www.themeatrix.com), while having the lowest recognition, was reported to have the highest impact.